Digital Brand Identity Manual

22.02.2025

Digital Brand Identity Manual

Why in the news?  

              Recently, the Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) and the inaugural Chief Information Officer (CIO) Conference 2025.

About Digital Brand Identity Manual:

• It aims to establish a standardized and cohesive digital identity across all government ministries and platforms, enhancing accessibility, inclusivity, and citizen engagement.
• The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India.
• It is part of the “Gov.In: Harmonisation of Government of India’s Digital Footprint” initiative.
• The initiative focuses on simplifying and standardizing government websites, ensuring that citizens from diverse backgrounds can easily navigate and access essential government services.
• By standardizing elements such as color palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted data.
• This cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally.
• The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touch points.

Features of DBIM initiative:

• DBIM Toolkit for ensuring uniformity in digital identity
• In CMS Platform for streamlined website management
• Central Content Publishing System (CCPS) for centralized content governance
• Social Media Campaign Guidelines to standardize digital communication

                                                              Source: PIB

Consider the following statements regarding Digital Brand Identity Manual:

1. It aims to establish a standardized and cohesive digital identity across all government ministries and platforms.

2. It focuses on simplifying and standardizing government websites so that citizens from diverse backgrounds can easily navigate.

Which of the statements given above is/are correct?

A.1 only

B.2 only

C.Both 1 and 2

D.Neither 1 nor 2

Answer C