18.10.2025
Neuroscientists have cautioned against a growing phenomenon termed “dopamine overdose,” arising from excessive digital engagement and instant gratification. Continuous exposure to social media, gaming, and on-demand entertainment is altering the brain’s reward circuits, contributing to anxiety, low motivation, and attention-related disorders among youth.
Dopamine is a neurotransmitter responsible for pleasure, motivation, and learning. It activates the brain’s reward system, encouraging repetition of enjoyable experiences such as eating, socialising, or achieving goals.
In today’s hyperconnected lifestyle, frequent digital rewards—likes, notifications, and short-form content—trigger repeated dopamine surges. Over time, this desensitises brain receptors, reducing natural satisfaction and creating dependence on constant stimulation.
Social media algorithms are designed to maximise engagement by delivering unpredictable dopamine bursts, similar to gambling or substance use. Adolescents, whose brains are still developing, are especially vulnerable to addictive consumption cycles.
Chronic overstimulation disrupts emotional regulation, leading to restlessness, low attention span, and a sense of emptiness. Studies link prolonged screen exposure with increased cases of anxiety, depression, and social withdrawal among youth.
Experts recommend “dopamine detox” practices—intentional breaks from screens and social media to allow brain receptors to reset.
Mindfulness meditation, physical activity, adequate sleep, and meaningful offline interactions help restore emotional stability and intrinsic motivation.
Parents, educators, and digital platforms must encourage responsible technology use and promote balanced routines for students and young professionals.
The digital age has turned the pursuit of pleasure into dependency, rewiring how humans experience motivation and joy. Sustainable well-being lies in moderating technology use, prioritising real-world relationships, and reclaiming control over the brain’s reward system.